How a Monmouth County Solar Installer Grew Qualified Leads 140%
A Monmouth County solar installer built a solar-specific SEO strategy and grew qualified leads 140% in six months by owning "solar near me" searches across its service area.
+140%
Qualified leads
Page 1
"Solar near me" across service area
6 mo
To full results
The challenge
Where they started
New Jersey is one of the strongest solar markets in the country, and this installer competed with national lead-gen platforms and other local companies for the same high-intent searches. It was buying expensive shared leads because it could not rank for "solar near me" and "solar panels [town] NJ" on its own.
The company needed an owned, durable source of qualified leads across a wide Shore service area, not another monthly bill for leads its competitors also received.
What we did
Our approach
Solar keyword and intent map
We mapped the local, incentive-driven searches NJ homeowners actually use, from "solar near me" to questions about SRECs and net metering.
Service-area solar pages
We built pages for each town and county the installer serves so it ranked across its whole Shore footprint, not just its home base.
Google Business Profile + reviews
We optimized the profile and built a review system, decisive for a high-cost, high-trust purchase like solar.
Authority content and links
We published genuinely useful solar content and earned real, verifiable backlinks to build ranking authority.
The results
What changed in 6 months
Within six months the installer ranked on Page 1 for "solar near me" and its core town-level solar searches across its service area, and qualified leads grew 140%. Crucially, those leads were owned and exclusive rather than purchased and shared.
The company has reduced its reliance on paid lead platforms and now has a compounding source of demand that does not stop when an ad budget pauses, with every link documented in a monthly report.
“As a New Jersey solar installer we needed to own "solar near me" searches in our service area. They built a solar-specific SEO strategy and our qualified leads are up 140% in six months.”
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